Coway Brings Clean, Fresh Air and Water Indoors at IFA 2022 - Businesskorea

2022-09-17 04:51:47 By : Mr. Lincoln Wang

Coway Co. unveiled its latest home health appliances at IFA 2022 on Sept. 2. The exhibition featured 22 innovative home appliance products, including 14 air and 8 water purifiers.

The main highlight of the exhibition, however, is the highly-esteemed Coway Airmega air purifiers that are now available in Europe.

“The Coway Airmega range is consistently recognized as the best-in-class, earning status as an Amazon USA top air purifier brand,” said Rodney Ryu, the managing director of Coway Europe B.V. “We’re committed to making European consumers’ homes a healthy sanctuary of relaxation and wellness by bringing innovative products to the market.”

Coway’s main air purifier lineup, the Coway Airmega, has garnered the most attention from the visitors. As well as the models currently available – the Airmega Mighty, Airmega 150, Airmega Jet, and Airmega 300S/400S, Coway is presenting two new Airmegas that are launching in Europe soon.

Airmega Mighty (AP-1512HH) has been the New York Times Wirecutter's top pick for eight consecutive years, including 2022, and is an Amazon USA bestseller in the air purifier category. The powerful air purifier is suitable for rooms up to 33 square meters. It has obtained the ECARF Seal of Quality for fully adapting to the needs of allergy sufferers.

The newest air purifier on display, the Airmega 250, combines the filtration coverage performance of a large air purifier, yet has a minimalist, compact design. In addition, the Airmega 250 offers automated functions, which adjust the fan speed automatically according to the room’s air quality and surroundings. Its design has earned international accolades from the Red Dot Design Award 2021 and the International Design Excellence Awards (IDEA) 2021.

Another all-new air purifier, Airmega 250H, is an innovative dual-function product featuring air purifying and humidifying. It not only purifies the air but also optimizes the humidity level by releasing an ultra-fine mist evenly into the air as an evaporative humidifier. Airmega 250H boasts enhanced hygiene with Coway’s patented Water Lock technology, an automatic water control system that opens the water tank when in use and closes it when not. The innovative feature stops water from stagnating in the reservoir and prevents filter contamination.

The Airmega 250 and 250H will be available in Europe in the fourth quarter of 2022.

In addition, Coway showcased its latest innovations with the Noble Collection and Icon Water Purifier Series which are popular with Korean consumers.

The award-winning Noble Air Purifier features an architecture-inspired tower design that was acknowledged by the world’s top 4 design awards – Red Dot, iF, IDEA, and Pin Up Awards. The innovative Icon Water Purifier 2 gives a glimpse into the future of water purifiers with its smart hygiene credentials, convenient design, compact size, and ultra-high water temperature. Their European release is yet to be scheduled.